Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides the sole To View More >>

As told to Cate Scaglione - Life As Fine Art “There is a space between imagination… and attainment…that may only be traversed by… longing.” ― Khalil Gibran, Sand and Foam The story of Cindy Harter Sims is about more than going from part-time hobbyist to full time award-winning photographer. Cindy’s is a tale about longing for all that life has to offer. Photography just happened to be her way of finding it. There is something about an image by Cindy Harter Sims. It’s an inexplicable surge of emotions that make you feel as if you’re To View More >>

It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, Alt To View More >>